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Tired of seeing users being unengaged with your website or application? Now is the time to gawk at your UX (User Experience) design. Many startups and dense businesses across the world have largely invested in designing web and mobile apps. Their concept was good and might have given businesses a run for their money. However, in the fullness of time, they have proven to be unsuccessful and had to close down their businesses. So, here are the Top 5 UX Design Mistakes that everyone should avoid.
One of the prime reasons behind their failure was the User Experience (UX) issues. Even today, the reality is very much the same. Many websites and apps offer their end-users a tough time in decoding which CTA (Call-To-Action) button did what. Some will have privacy issues and some will take time to load. And we users choose to skip such kinds of applications.
UX plays an important role in the make-or-break of your business. With more than 2,890,000 free apps and 114,000 paid apps available on Google PlayStore, making the users install your application is a tremendous task.
A UX design is much more than creating compelling buttons and fancy layouts. A UX designer has to make a possible user campaign to make the task more user-centric and escort the customers through the website or an app and make them cooperate with the wilful touchpoints.
However, many UX designers don’t focus on the users and think about their own sense of beauty. Below, we have mentioned the common 5 UX design mistakes that you should avoid to get good results.
Mistake 1- Designing For The Designer
It seems very obvious, but UX designers should keep in mind that they are not designing the application for themselves and that they are not representative of the users. It’s difficult to keep aside personal preferences while investing in any project. There are still many instances of user experiences that the UX designer clearly cherished, but it doesn’t work for the bulk of the target audience.
“Designers are very passionate about their work. Sometimes we forget that we don’t design for ourselves but for targetted audiences. No matter how much you like your work, if it doesn’t fit the user’s needs or solve the user’s problems, it’s a bad design.” – Prak Nisarat
Mistake 2- Not Taking Customer’s Input
This UX design mistake is akin to the first one. Every time keeping the user’s perspective in mind is very difficult. If you don’t know the users or the targeted audience you will now know what they need. A primary element here is UX research and testing to discover what the users need and to test and prove if the solution is really useful or not. A UX designer should not target the user’s mental model. Here, the mental model means users’ expectations based on their previous experience, similar products, and many more.
Every UX designer should consider both the user’s mental model and the designer’s conceptual model while working on any design. A design should be engaging and clear-but it should not be only engaging to the designers.
“Without the audience’s input, the design work is just a hypothesis.”
Mistake 3- Innovations At The Price Of Usability
When a user opens a specific website or application, for instance, an eCommerce website, they will anticipate seeing a cart in the upper right corner. This is a universal UX rule for these types of websites.
However, if a UX designer thinks of being innovative and changes the general rule, it will confuse the end-users. So, if a customer visits an eCommerce website and does not locate the shopping cart in the upper right corner, it will be a massive repulse and will cast down the user from shopping again.
The important point to remember is that you can’t implement innovation to the backbone elements, as these elements will help the users to navigate in a fast manner.
Mistake 4- Ignoring Mobile UX
Everyone in the world uses mobile phones and the number of mobile users all over the world is overwhelming and it will keep growing.
This will eventually lead to a major hike in mobile app development. Although every business strives to build a mobile application, not all of them last. The major reason for app uninstalling is UX issues.
Some common mobile UX design mistakes are:
- Tiny buttons that are acceptable on the desktop but are not visible on the phone screens.
- Massive copy that seems perpetual on mobile.
- Poor quality of graphics.
- Confusing navigation.
Mistake 5- Irrelevant Content That Muddles With Navigation
The CTA elements like buttons are important because they drive users to take actions and intend them toward a conversion.
However, CTAs can be ineffective because they muddle with navigation and restrict the users from the actual web/app navigation.
Answer us honestly, how often have you come across a web page that closes the screen promptly with a pop-up that demands you sign-up or requests a free quote?
And the most irritating part of these pop-ups is that they have a very tiny “exit” icon that’s hard to see.
By blocking the screen this way with some irrelevant visual elements, you are interfering with the customer’s journey and taking away the control of the users, and forcing customers to take a certain action.
This results in poor user experience making the users annoyed and frustrated.
The performance of any website or application will impact the UX massively. Like if the site loads slowly or a button does not work, the user will likely leave and will never come back.
I agree that the performance of any website is not the sole responsibility of a UX designer. But, the product functioning happens behind the scenes.
UX designers should use their judgment and not be afraid of innovations but must ensure great usability for the strongest user acceptance.
Web designers can use cool color schemes and the fanciest animations.
Extern Labs has an ample pool of UI/UX designers, developers, and specialist teams who understand the importance of UX in web and mobile app development projects. Our teams have experience in successfully delivering diverse UI/UX designs.
To know more about our UI/UX design services, feel free to contact us today!